Music School of the National Conservatory

An advertising campaign appealing to the urgent need for intervention at Lisbon’s Music School of the National Conservatory.

The Brief

Draw attention to the urgency of the restoration of Conservatory building through an online petition. Underline the priority of the artistic teaching in education and culture.

With 180 years, it is the oldest official school of music in Portugal and one of the schools that make up what is today designated collectively as “National Conservatory”. Nowadays the ruin is a severe risk to the Lisbon’s National Music Conservatory, since 40 years ago that there is no work in building conservation. It rains in some rooms; there are infiltrations, gutters, etc. The Auditorium needs urgent restoration to continue to be one of the best acoustic halls of Lisbon.

Client: EMCN
Website: emcn.edu.pt
Date: 2017
Services: Advertising, Art Direction
Problem

The building doesn't have any intervention in years. The students are in imminent danger.

Solution

Warn to the need for urgent intervention in order to save the building and the students.

How?

Showing the musical instruments with objects related with imminent danger.

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